Victoria Monet x WhyHunger x Propeller - Partnership Proposal
Victoria Monet × WhyHunger

A Turnkey Fundraising + Fan Engagement Platform

Turning every show on The Romantic Tour into a movement to end hunger.

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What is Propeller?

Propeller is a social impact platform with a community of nearly 4M people that has raised nearly $20M by leveraging culture.

We partner with artists and nonprofits to turn fans into donors, advocates, and community members at scale.

Lizzo
Lizzo
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Bryan Cranston
Bryan Cranston
How It Works

Raise Money & Grow Your Community Like Never Before

Here's how Propeller helps you do it.

WhyHunger

Monthly Donors

+

Flyaway Sweepstakes

+

Always-On Actions

+

Actions

Victoria Monet at the 2024 Grammys Victoria Monet
01 - Monthly Donors
01 - Monthly Donors

Turn supporters into a movement that funds itself

Propeller builds an always-on membership program for WhyHunger - converting supporters into committed monthly donors who earn points, unlock rewards, and stay engaged year-round.

9:41
Propeller
9,620 pts
WhyHunger
Member
Emma Rivera
Portland, OR
9,620 Points Redeem
Your Impact
18
Actions
$180
Donated
5
Referred
Take Action
Enter the Flyaway
+50 pts
Share on Social
+25 pts
Sign the Food Justice Petition +25 pts
Sign Up
9:41
Your Supporters
1,247 total members
Export CSV
+84
This Month
92%
Retention
$18
Avg / mo
Search supporters...
E
Emma Rivera
emma.r@gmail.com
$20/mo
14 months
L
Liam Park
l.park@outlook.com
$10/mo
8 months
M
Maya Singh
maya.s@yahoo.com
$25/mo
22 months
N
Noah Chen
noah.c@gmail.com
$15/mo
3 months
🔒
You own the relationship and the data

Every donor, email, and data point flows back to WhyHunger - building a first-party audience that grows with every campaign. Export anytime.

🏆
Points, rewards & actions

Sustainers earn points for every action they take — redeemable for concert tickets, exclusive merch, flyaway entries, and VIP drops that keep donors engaged and excited — provided by your organization AND Propeller.

Sign the Petition
Support maternal health
+25
Share on Social
Spread the word
+15
Enter the Flyaway
Meet Victoria Monet in Amsterdam
+50
9:41
Rewards
Earn points. Unlock experiences.
Your Balance
1,250
points available
Redeem Rewards
500 pts
Victoria Monet Tour Tickets
2 GA tickets
VM
200 pts
Exclusive Merch Tee
Exclusive logo tee
🚀
Referral engine

Members recruit members. Built-in referral tools turn your most passionate supporters into growth drivers - reducing acquisition costs and scaling organically.

9:41
Refer Friends
Earn 100 pts for every friend who joins
7
Friends Joined
700
Pts Earned
Your Link
propeller.la/sw/emma-r
Copy
✉ Email
💬 Text
🌐 Share
Top Referrers
1
Sophia T.
23 referrals
2
Liam P.
18 referrals
3
Emma R.
That's you!
7 referrals
Always-on

The program runs 24/7 - no reliance on seasonal campaigns, no lapsed donors. Propeller helps generate a sustainable revenue engine that compounds month after month.

50,000+
Monthly Members Activated
MILLIONS
In Recurring Revenue

Nonprofits with active monthly donor programs on Propeller

Human Rights Campaign
Sierra Club
Sierra Club
WHY
HUNGER
WhyHunger
Busyhead Project
The Busyhead Project
Looking Out Foundation
Looking Out Foundation
Midwest Princess Project
Midwest Princess Project

“PROPELLER HAS BEEN ONE OF THE BEST KEPT SECRETS FOR REACHING YOUNG AUDIENCES AND BUILDING MONTHLY DONORS AT SCALE THROUGH CULTURE. OVER THE 5 YEARS WE'VE WORKED WITH THEM, THEY'VE HELPED US ACTIVATE OVER 25,000 NEW HRC MEMBERS - AND THEY ARE JUST SO STRATEGIC, AND NOT TO MENTION FUN, TO WORK WITH.”

DANE GRAMS, VP MEMBERSHIP, HUMAN RIGHTS CAMPAIGN
25,000+ HRC members activated over 5 years through Propeller
02 - Flyaway Sweepstakes
02 - Flyaway Sweepstakes

Supercharge your growth.

✈️ One sweepstakes experience can drive:

  • - One-time & recurring donations
  • - Civic action & community engagement
  • - First-party fan data capture (emails, engagement, location)

Flyaways help convert monthly donors at scale.

🎯 Built-in tour promotion

Propeller funds paid social campaigns that promote the tour and sweepstakes, driving ticket awareness and fan acquisition at zero cost and zero lift to your team.

Explore
Support WhyHunger &
Win a Trip to Meet
Victoria Monet
in Amsterdam
Donate to WhyHunger for a chance to win round-trip flights, hotel, and a meet & greet with Victoria Monet.
Enter Now
No donation necessary. See rules.

“IF ARTISTS KNEW HOW EFFECTIVE IT WAS TO HAVE THEIR AUDIENCES ENGAGE IN REAL-TIME ACTIVISM ON A NIGHTLY BASIS THROUGH PROPELLER, EVERY ARTIST WOULD DO IT.”

ALY & AJ
04 - The Goal

Raise $500K+ together in year one.

Not as a one-off: We'll lay the foundation for a sustainable fundraising engine for WhyHunger.

🔧

We handle everything

Tech, creative, paid ads, donor processing, and reporting. All handled by Propeller.

🛡️

Risk-Free

No upfront costs. Propeller's fee is built into the donation flow. You only pay when you raise.

Victoria Monet Victoria Monet
05 - Case Studies

What campaigns look like in practice.

Yacht Week x HRC
Featured Case Study

Yacht Week x Human Rights Campaign

16,630 supporters generated 12.5M entries and converted 233 new monthly donors in just 57 days.

View the full wrap report →
Hadestown x HRC
Featured Case Study

Hadestown x Human Rights Campaign

28,411 supporters drove 21.7M entries and 7M+ impressions through a Broadway flyaway campaign.

View the full wrap report →
Gracie Abrams
Featured Case Study

Gracie Abrams x Planned Parenthood

27,000 supporters took 54,000 actions, raised $40K, and drove 9,323 voter registration checks.

Read the full case study →

What

are

you

#propelling?

Let's End Hunger Together

Ready to turn Victoria Monet's fanbase into a force for food justice? Let's build this together.

Start the Partnership